Medium, Message, Global Village

According to Psychological Atomism, Communication has value only as a means to Egoistical ends.  So, in particular, the value of a medium of Communication is a function of its usefulness in promoting those ends, e. g. by speeding up their accomplishment.  Thus, that a medium might also itself be a message, as McLuhan famously asserts, is of no special interest to the Atomist.  But, that semantic capacity of a Medium may also entail an antithesis to Atomism.  For, the ultimate message of all electric media is: "We are parts of a Global Village", as he almost as famously characterizes the networks that thoseThe media constitute.  So, if McLuhan is correct, the introduction of electric media into a society governed by Atomist principles, while increasing efficiency, creates a profound psychological disjunction in its members, one which might not even be recognized as such by a leadership that persists in Atomist agendas, i. e. most major political parties around the world, regardless of more superficial differences.