Atomism and Global Village

According to Atomist Psychology, the primary source of value of Communication is its content, e. g. a useful piece of information, which its medium can augment, e. g. by a more efficient transmission.  Now, one of the implications of McLuhan's "The Medium is the Message" formulation is that since a medium contributes content to a message, it is attractive for its own sake, which explains why a couch potato keeps watching TV regardless of the quality of the programming.  Furthermore, as has been previously proposed, the ultimate message of all electric media is: "We are parts of a Global Village".  Thus, if Atomism is correct, at least part of the appeal of the World Wide Web is that it offers an Atom the experience of being part of a whole, and no longer an isolated self-interested individual among other isolated self-interested individuals.  In other words, the WWW induces Atomism to self-contradict.