Global Capitalism and Global Electric Media

The term Global has come into currency via McCluhan, for whom it signifies Electric Communications. For him it signifies a contrast with Print Media, which has dominated Human society for centuries, beginning with the Gutenberg Era.  But he does quite comprehend the Individualism that that that that domination has bred, nor, in particular, the economic domination that it has enabled, e. g. the private property of the page in front of oneself.  In contrast, in Global telecommunication, interaction is shared and collective, a expression of the commonality of the electric medium.  Of course, the medium is still used for private mercenary purposes.  But as is the case with the Print Media, which is taking centuries to slowly become obsolete, so, too, is the use of Global Electric media to promote Global Capitalism.