Will, Utilitarianism, Emotivism

While Mill contends that the value of an action is a function of its consequences, the only consequence that, for his Utilitarianism, is ultimately decisive in the determination of the value of an action, is whether or not it is liked. Hence, the more accurate classification of his doctrine is 'Emotivist', rather than 'Consequentialist'. If it were the latter, he would further question the consequences of liking or disliking an action, which might lead him to the discovery that like and dislike, are, in turn, prompts to either a repetition of or an alternative to, respectively, the object of those feelings. In other words, it would reveal that Will, the activation of any subsequent behavior, is the ground of Emotivist evaluation, which even Stevenson does not seem to consider.