Supply-Side Economics and Competition

A primary aim of Supply-Side Economics is the creation of Demand where it does not otherwise exist.  Thus, the perhaps most effective means to that creation, i. e. advertising, is a significant factor in such a system.  Accordingly, economic competition is often most visible in advertising, especially when the goods represented are of approximately equal value.  Thus, for example, the promotions during the Super Bowl often draw as much attention as the game itself.  But, the most influential Supply-Side Competition in contemporary American life is probably that between political ads, in which substantial investment goes into swaying an otherwise indifferent public into choosing between two products for neither of which there is an inherent Demand.  That the usual massiveness of such investment has been classified as 'free speech' by the U. S. Supreme Court underscores how deeply ingrained in American life Supply-Side Competition is.