Will to Power and Impulse Purchase

As has been previously discussed, according to a precise application of Will to Power, i. e. that it seeks to discharge strength, the primary goal of Economic activity is expenditure, for its own sake.  Thus explained are phenomena such as impulse purchasing and recreational shopping.  On this basis, the value of an object of an impulse purchase derives from neither Labor, Exchange, Use, Marginal Utility, or any other of the traditional candidates.  Rather, its value consists simply in being an outlet for the impulse, the underlying stratum of all purposeful behavior thus being briefly exposed.  In other words, what according to most other concepts of Economic behavior is an inconsequential moment, is in Nietzsche's, a revelation of its essence.  So, a radical re-orientation of Economics is one of the implications of the supplanting of Will to Live by Will to Power.